Your Music Is NOT about YOU

Greetings and blessings to you!

As strange as it may seem, the music you make is not for you to decide on whether it's good or not. Are you making the music to listen to yourself? Of course not. You'll think it's the best thing since sliced bread, but the power isn't yours to decide in this case.

When you make music, the purpose is usually to share it with others. The first question you should be asking yourself before you put it out there is how will this music make my audience feel? People buy music and listen for a specific purpose whether it's to be entertained, to party, to feel good, to reminisce, to relax, relate and release...there is a specific purpose. It's not just some activity, there is something they want to experience from it, think about an old lover, to celebrate new love (this is how I feel about my new love), so on and so forth.

What kind of experience do you create for your listeners? Building this type of connection with your audience gives you a career of longevity and prosperity, not just hopeful hits. When people can relate, they trade their money for the perceived value of the experience they will receive as a result. That's consumer behavior. We buy from our hearts, not from our heads. All logic goes out of the window because we buy from emotions...don't forget this important rule...emotions are the essence of purchase and if you are looking to sell your music in vast numbers, understanding this will make it easier for you.

Connect with your audience on a higher level..."tune into their stations" and they'll never change the channel. Just like radio, they have the opportunity to change the dial if they are not "feeling you"...You feel me? Remember, it's not about you, it's all about them. Make them feel like you've designed the music just for their benefit!