Friday, December 09, 2005

Take the Time to Savor the Flavor

I'm sure you've heard that expression "stop and smell the roses," right? Well, do you take time to actually do that? Life's simplicities are fast becoming extent because we always want more quickly. Always rushing to get here and there, to and fro, from A to B, but have you given much thought to just appreciating the trip in between?

Isn't it amazing how we are in such a hurry to succeed, to make lots of money, to sell a gazillion records, become big superstars and then....what? Take time to get full off the journey to achieving these monumental (however not impossible) dreams, take the time to study what went wrong at one show and what went right at another. TAKE THE TIME to see what types of people appeal to your music more so you can get more people like them involved and appealing to your music as well. SAVOR THE FLAVOR.

Many musicians don't take the time to build the relationship necessary to bridge the gap between just meeting someone and then getting them to buy your music. It's more like "buy my cd because I make great music"...well, how selfish is that? "It's all about YOU, so why should I buy it," is the thought that comes into the potential buyer's head. That's a quick turnoff... so SLOW down. Put yourself in your customers' shoes and see how that would feel to you. TAKE THE TIME to understand WHY people would want to buy your music...SAVOR THE FLAVOR.

I want you to reflect upon the small wins, those meaningful accomplishments you've had and will have in your career, like doing a great gig, building a list, being able to connect with someone new through your music, touching another's life through your MUSIC...now see, doesn't that feel good? SAVOR THE FLAVOR.

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